38,000 funded accounts in 90 days
A Solana casino entering a saturated market. We built a KOL and community engine around transparency mechanics — provably fair as a story, not a footnote.
Results
RollHouse in numbers: 38k funded accounts in 90 days; -47% CAC vs vertical benchmark; 62% of deposits from community channels; 4.1x D30 retention vs prior cohort.
Context
RollHouse had licensing, fast rails and a generic brand in the most trope-heavy vertical in crypto.
The challenge
Acquire depositing players — not airdrop tourists — at a CAC that beats the vertical's brutal averages, in channels where gambling ads are restricted.
What we did
Community-led acquisition: streamer partnerships with revenue-share, not flat fees
'Open odds' content series turning provably-fair mechanics into shareable proof
Regional ambassador cells in LATAM and SEA with localized funnels
Retention loops: on-chain milestones and community tournaments
“The streamer rev-share model they designed is now our biggest acquisition channel.”