Influence you can trace to wallets
BlockBuzz runs Web3 KOL and ambassador programs: vetted voices, deal structures that align incentives, and attribution on every campaign.
The problem
In crypto KOL marketing, the hard part is fit: matching the right voices to the right project, structuring deals so everyone's incentives align, and knowing what a campaign actually delivered. Too many budgets stop measuring at impressions — which sells both the project and the creator short.
Our approach
A vetted bench built on audience-quality analysis and on-chain wallet behavior, not follower counts. Performance and rev-share deal structures that turn KOLs into partners. Briefs written for credibility — long-form breakdowns, critical takes allowed. And referral infrastructure that tracks every campaign to funded wallets.
Deliverables
- KOL strategy & vetting
- Deal structuring & contracting
- Campaign operations
- Ambassador programs
- On-chain attribution & reporting
Common questions
How do you vet crypto KOLs?
On audience-quality analysis and on-chain wallet behavior first, follower count last. The bench is built from voices whose audiences actually transact.
What deal structures do you use?
Performance and rev-share deals rather than flat fees, so the creator is a partner in the outcome. RollHouse's streamer rev-share model produced 38k funded accounts in 90 days.
How is a KOL campaign measured?
Referral infrastructure tracks every campaign through to funded wallets. Impressions get reported, but they are never the number the budget is judged on.
Do KOLs have to stay positive?
No. Briefs are written for credibility, with long-form breakdowns and critical takes allowed. Scripted praise is the first thing an audience discounts.
Stop renting reach.
Show us your last KOL campaign report and we'll show you what it hid.