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Guides, not hot takes

Living guides — the playbooks we actually run with clients — each with tactical deep-dives branching off. Start with the one that matches your problem.

Pillar guide · 4 chapters

Web3 Community Building

Community is the only moat most Web3 projects will ever have — and the most mismanaged. This guide covers how to build one that survives the airdrop, the bear, and your own roadmap slips.Read the guidePillar guide · 4 chapters

KOL & Influencer Marketing in Crypto

Crypto KOL marketing has a deserved reputation problem: rented reach, undisclosed deals, bot engagement. Done right, it's still the highest-leverage channel in Web3. Here's the right way.Read the guidePillar guide · 4 chapters

GTM Strategy for Web3 Projects

Most Web3 launches fail before launch day — positioning nobody understands, aimed at everyone, timed to a market that moved on. This guide is the GTM playbook we run with clients.Read the guide

Latest from the guides

Article · KOL & Influencer Marketing in CryptoDesigning an ambassador program that outlasts the hypeJul 2026 · 7 min read