Spend that reports to on-chain truth
BlockBuzz runs crypto growth marketing as an experiment engine: weekly cadence, on-chain attribution, and the discipline to kill channels that don't produce funded wallets.
The problem
Most Web3 marketing budgets die in channels nobody measures. Impressions get reported; funded wallets don't. Between restricted ad platforms, bot traffic and vanity dashboards, teams keep paying for reach that never touches the chain.
Our approach
A growth model and KPI tree first, so every experiment has a place to report. Weekly experiment cadence across paid, organic and partnerships. On-chain attribution connecting spend to wallet outcomes. Then the uncomfortable part: cutting the 60% of spend that does nothing — and reallocating it to what converts.
Deliverables
- Growth model & KPI tree
- Paid & organic experiments
- On-chain attribution setup
- Analytics dashboards
- Funnel & conversion optimization
Common questions
What is on-chain attribution?
Connecting marketing spend to wallet outcomes — deposits, funded accounts, retained TVL — instead of stopping the measurement at clicks and impressions.
How fast do experiments run?
Weekly, across paid, organic and partnerships, with every experiment reporting into a growth model and KPI tree agreed up front.
What if most of our spend isn't working?
That is the usual finding. On Veldra Finance we cut 60% of spend that produced zero funded wallets and reallocated it; TVL still grew 11.6x.
Can you work around restricted ad platforms?
Yes. Restricted categories, bot traffic and vanity dashboards are the normal conditions in crypto, so the growth model is built to route around them rather than pretend they aren't there.
What's your CAC in funded wallets?
If you can't answer that in one number, we should talk.