$12M → $140M TVL in six months
A yield protocol with solid tech and zero narrative. We rebuilt positioning, ran a KOL program that prioritized credibility over reach, and turned points-farmers into depositors.
Results
Veldra Finance in numbers: $140M TVL at month six; 11.6x TVL growth; 38% deposit retention at 90 days; -60% wasted channel spend.
Context
Veldra launched into the 2025 restaking noise with a differentiated risk engine nobody understood. Traffic was there; deposits weren't.
The challenge
Explain a complex risk model simply enough to convert, without dumbing it down for the analysts who move TVL. And do it while three better-funded competitors bought every KOL in sight.
What we did
Repositioned from 'another yield optimizer' to 'the risk-priced yield layer' — new narrative, site copy, and docs
12-analyst KOL bench on performance deals — long-form breakdowns, not shill threads
Points program redesign with our on-chain attribution to separate farmers from stickers
Weekly data-driven iteration on channels: cut 60% of spend that produced zero funded wallets
“They were the first agency that argued with us about our own metrics — and they were right.”